Rebranding; Time For An Image Refresher
The rebranding exercise may only be valid for those companies, no matter what its size (small, medium, multinational) that have been established and in existence for a number of years (say, anything from around five years to well into the decades). Needless to say, you would have thought that new start-ups, those smart and savvy (millennial) journeys that are inspired from the moment a young millennial leaves school, would not need any form of re-branding.
It would appear to be a case of stating the obvious. But the new company’s first impressions still need to be tested. And today, it is usual to run the marketing exercises mainly along social media and internet lines. But just a few months down the line, it could very well be that the response to the ‘new kid on the block’ has been dismal. So, it is fair to say that even young start-ups should associate itselves with the rebranding exercise.
Fortunately, young minds are fresh and always eager to learn. Raring to go, you too can learn how to rebrand a company. One of the lessons you are bound to learn is to utilize the services of those in the know. These are your experts. A panel team of designers and adhesive label manufacturers will be servicing your requirements. Discussions and consultations will revolve around creating effectiveness in terms of visibility.
You, as the client (and perhaps you are already creative at this) should be given leeway to select your own image. But then the brand is developed from a technical point of view. What your panel of experts need to do is ensure that your brand transference is practically visible across numerous media, from the online setting to the side of a van or truck.