By now, you know the old saying. Size matters. And if there is some disagreement over this analogy for whatever motivation, then you will have heard those remarks too. Size is not important. But in the commercial sense, size is everything. Every inch or millimeter matters. And if you are an industrialist, retailer or wholesaler yourself, then you will surely appreciate why this is the case. Due to the nature, size and scale of products developed and manufactured and then disposed of from your factory floor, you will know that there must be accommodation for small labels.
Pharmaceutical companies and retail pharmacists surely have a fine appreciation for this requirement. It is just simply not possible to label the products any other way. And what is more important is that these small labels need to be as clear as daylight. There is the need to correctly brand the product. Medical practitioners and their patients must always be able to clearly identify the product.
Further, it is the responsibility of both the pharmaceutical company staff and the retail pharmacist to leave clear instructions for the customers that need to buy their products. They must know how to utilize them correctly for the absolute benefit of their health and wellbeing. Too many side-effects that are far too numerous are still being recorded as a consequence of incorrect labelling and the inability or refusal to follow clear and important instructions.
A great deal of creativity and graphic design skill is required to complete a precisely manufactured package of labels, not forgetting that part of the successful identification requires strong adhesive force. That is to say that labels must stick and they mustn’t ever be removed. All businesses and their customers benefit. Size most certainly does matter.Read More